Digital Bash on tour | Frankfurt
At Digital Bash On Tour in Frankfurt, I had the pleasure of speaking about Revenue Marketing – and how marketing can become a true growth driver when it's aligned across the entire customer lifecycle. My session focused on practical insights from SaaS and B2B environments, where lead gen is just the beginning.
Even more valuable than the talk itself: the amazing conversations and connections throughout the day. It’s always energizing to meet fellow marketers who are facing similar challenges – and are just as excited about solving them.
The Hard Corps Marketing Show | Podcast
I had the pleasure of joining The Hard Corps Marketing Show for an honest and energizing conversation about modern B2B marketing. We talked about the evolution from lead generation to revenue marketing, how to build high-performing marketing teams, and why alignment with sales and product is non-negotiable.
It was great to dive into topics like marketing attribution myths, the importance of shared goals, and what it really takes to scale marketing beyond channels and tactics.
Huge thanks to the team for having me on – and for creating space for real talk in B2B!